电子商务教学中项目教学法的应用

Application of Project Approach in E-commerce Teaching

电子商务是融合信息技术、经济管理以及法律等领域的新型、交叉性学科,而电子商务专业教学的宗旨是培养集创造、创新以及实践能力与一体的综合型人才,以填补当前社会对电子商务人才需求的缺口。"项目教学法"作为一种全新的实践教学法,已在我国部分高等职业院校电子商务专业课程教学中得以应用,并取得了显著的效果。本文介绍了"项目教学法"的定义、特征,重点分析了电子商务教学中"项目教学法"的实际应用,并就其在实践教学中的注意事项进行了说明。

E-commerce is the integration of information technology, economic management and other laws of the new, cross-disciplinary, and the purpose of teaching is to develop e-commerce set creation, innovation and practical ability and in-tegrated talent to fill current social e-commerce demand for talent gap."Project approach"as a new practice approach, has been applied in some of China's e-commerce courses teaching in higher vocational institutions, and achieved remarkable re-sults. This article describes the"project approach"definition, characteristics, teaching focuses on e-commerce"Project Based Learning"practical application, and its considerations in practical teaching will be explained.