基于技能大赛的高职汽车营销项目化课程改革研究

Vocational College Automotive Marketing Project Curriculum Reform Based on Skills Competition

汽车营销类专业是在汽车产业飞速发展的背景下产生和发展起来的,属于一个文理结合的新型专业,也是近年来高职院校中的热门专业,具有就业面广的特点,发展前景良好。但是,高职院校与普通高校相比,生源基础较差,对于课程学习缺乏兴趣,因此教学质量难以有效提高。因此,如何对现有的教学模式进行改革和创新,激发学生对于学习的积极性和主动性,是摆在高职教师面前的关键问题。本文从生产实际出发,结合汽车营销专业的发展现状,对基于技能大赛的高职汽车营销项目化课程改革进行了研究和探讨,希望能够推动教学效果的提高。

Automotive marketing specialty is produced and developed in the context of the rapid development of the automo-bile industry, which belongs to a combination of new professional ARTS, also in recent years, popular professional vocational colleges, with a wide surface characteristics of employment, good prospects for development. However, compared with the higher vocational colleges and universities, students poor foundation is poor, the lack of interest for the course of study, and therefore difficult to effectively improve the quality of teaching. Therefore, how the existing teaching mode reform and inno-vation, to stimulate students' enthusiasm for learning and initiative, is a key issue before vocational teachers. This article from the actual production, combined with the professional status of the development of automotive marketing, automotive market-ing for curriculum reform project of vocational skills competition were based on research and study, hoping to promote the im-provement of teaching effectiveness.