主题酒店发展存在的问题研究

Problems of Theme Hotel Development

随着社会、经济的发展,酒店业得到了飞速发展,行业竞争日趋激烈,主题酒店也逐渐成为了酒店业的一种发展趋势。由于我国主题酒店发展起步较晚,发展不成熟,在发展过程中不可避免地出现了很多问题,如:主题酒店概念不清晰、市场定位不准确、主题单一、服务质量跟不上等问题,严重阻碍了主题酒店的发展。文章分析了我国主题酒店发展中存在的一些问题,并提出通过做好前期准备工作、打造鲜明主题等措施,建设可持续发展的主题酒店,也为后续主题酒店的发展方向提供参考。

With the development of society and economy, the hotel industry has been developing rapidly, and the competition of the industry is becoming more and more fierce. The theme hotel has also become a trend of the hotel industry. Due to our theme hotel development started late, development is not mature, in the development process inevitably appeared a lot of problems, such as: theme hotel concept is not clear, market positioning is not accurate, single theme, service quality and without waiting for a problem, a serious impediment to the development of theme hotel. This article analyzes the problems existing in the development of theme hotel in China and put forward by doing preparatory work, to create a distinct theme, and other measures, the construction of the sustainable development of the theme hotel, as well as the development direction of follow-up theme hotel provides reference.