美国对华媒体外交中的教育推广研究——以EducationUSA博客为例

Research on the Education of American Media Diplomacy towards China——Take EducationUSA blog as an example

美国政府重视对华媒体外交,教育推广是其对华媒体外交的重要组成部分。EducationUSA博客是美国对华媒体外交中教育推广的重要工具。该博客通过介绍美国大学的种类、专业、学业相关事项和非学业事项,一方面尽量满足中国留学生群体的需求,另一方面潜移默化地塑造美国正面形象。美国还通过教育推广获取显著的经济利益,同时吸引大量中国优秀人才。

The United States government attaches great importance to China's Media Diplomacy, education and promotion is an important part of its media diplomacy to china. Education USA blog is an important tool for American Media Diplomacy in China. The blog through the introduction of species, American College of professional, academic and non academic matters related matters, on the one hand to meet Chinese students needs, on the other hand, imperceptibly shaping a positive image of america. The United States also through education to promote significant economic benefits, while attracting a large number of Chinese talents.