大益“爱智美”三位一体项目的知行思辨——非物质文化遗产在高校的体验模式初探

Knowing and Doing of Dayi "Love, Wisdom and Beauty" Three-in-one Project——On the experience mode of intangible cultural heritage in Colleges and Universities

世界之茶,源于中国。中国的茶文化历经千年而不衰,其内涵丰富独特,对现代社会经济文化产生了巨大的影响力。然而,与此同时,当代社会人们对于茶文化的传承与发展则存在明显的不足。为此,我们开展了大益"爱智美"三位一体项目对茶文化保护与传承的系列活动。本文主要向大家展示大益"爱智美"三位一体项目的概况、反响以及未来规划,从而,在这方面探索更长的道路来推动大学生的参与,进一步促进我国茶艺文化的发展。

Tea of the world, originated from china. The tea culture of China has gone through thousands of years and its connotation is rich and unique. It has great influence on modern social economy and culture. However, at the same time, there are obvious deficiencies in the inheritance and development of tea culture in contemporary society. To this end, we carried out the benefits of 'love, wisdom and beauty' three-in-one project series activities on the protection and inheritance of tea culture. This paper is mainly to show the benefits of 'love, wisdom and beauty' three-in-one project overview, impact and future planning,thus, in the exploration of a longer path to promote the participation of college students, to further promote the development of China's tea culture.