高校微信公众平台思想政治教育新路径探析

A Probe into the New Path of Ideological and Political Education in Micro-public Platform

"微时代"的到来,为高校思想政治教育工作带来机遇和挑战。高校微信公众号纷纷建立,数量庞大但参差不齐,运营存在缺乏亮点、制作粗糙、定位模糊、版式凌乱等问题。高校微信应从队伍建设、栏目定位、内容发布、运营机制、应用开发等方面着手,完善微信思想政治教育新阵地建设,加强大学生舆情思想引导。本文以湖南工学院建筑工程与艺术设计学院"建工e家"微信公众平台为研究对象。

The arrival of 'micro era' brings opportunities and challenges for the ideological and political education in Colleges and universities.Colleges and universities have built WeChat public, large but uneven, the operation of the lack of bright spots,the production of rough, positioning fuzzy, layout messy and other issues. University WeChat should start from team building,column positioning, content publishing, operating mechanism, application development and other aspects, to improve the construction of the new position of the ideological and political education of WeChat, strengthen the ideological guidance of college students. In this paper, 'construction e home' WeChat public platform for the study.