思想政治教育工作中微博及微信的运用研究

Research on the Application of Micro-blog and We Chat in Ideological and Political Education

微博和微信是如今比较流行的网络媒体,具有科技性、原创性和交互性特征,符合大学生群体的网络需要,高素质与年轻活跃的人群在微博与微信的应用中占据较大比重,普及程度较高。由于网络发展带来的变化,给思想政治教育提出了更高的要求,需要正确认识微博和微信给人们带来的影响,并从中寻找有利于社会政治文化传播的有效途径。高校思想政治教育工作者加强对微博和微信的认识会给工作带来更多的机遇和挑战,加强研究思想政治教育工作在微博和微信中的运用有助于反馈意见,提高教育工作效率。

Micro-blog and We Chat are now more popular network media, with science and technology, originality and interactivity, with groups of college students network needs high-quality and active young people occupy a large proportion in the application of micro-blog and We Chat in the popularization of higher degree. Due to the changes brought by the development of the Internet, puts forward higher requirements for the ideological and political education, need to correct understanding of micro-blog and We Chat to bring, and find effective means to social and political culture. Ideological and political education workers to strengthen the understanding of micro-blog and We Chat will usher in more opportunities and challenges to the work,strengthen the use of Ideological and political education work in micro-blog and We Chat will help improve the efficiency of education feedback.