摘要
当今社会,大学生的思维活跃,对新鲜事物有着极强的好奇心,对旅游有着极高的期待,并因为其有充足的业余时间,使得大学生成为旅游大军中一个庞大的群体。但受心理特点、消费能力和消费动机等因素的影响,大学生在旅游消费中有着显著特点。本文通过设计问卷调查,在对问卷结果进行分析的基础上,揭示了大学生旅游消费的特点,从而提出提高大学生旅游消费能力的可行性对策。
In modern society, college students have strong curiosity to new things and have high expectation to tourism with open-mindedness. Because they have plenty of time, they have become a colossal group in tourism. But confined by the influence of psychological characteristics, consumption capacity and consumption motivation, the tourism for students has peculiar characteristics. The paper exposes the characteristics of college students' tourism by designing questionnaire survey and it puts forward the feasible strategies to enhance the abilities of college students' tourism on the basis of the analysis of those surveys.
出处
《科教导刊》
2017年第8X期191-192,共2页
The Guide Of Science & Education
基金
吉林省2016年大学生创新创业训练计划项目阶段性研究成果
项目名称为"‘游’走的青春"
项目编号为:thsys1206
关键词
旅游
消费
调查
分析
对策
tourism
consumption
survey
analysis
strategy
