大学生网购心理与特征分析

Analysis of Psychology and Characteristics of Online Shopping among College Students

随着电子信息技术的发展,网络购物已经成为当代大学生重要的消费模式,对大学生的消费观念与消费方式产生了巨大的影响。它使大学生产生了追求方便廉价、热衷比较选择、注重享受乐趣等心理,但同时产生了浪费时间、浪费金钱、增加负担、沉溺上瘾的偏差。因此,如何正确引导大学生购物变得尤为重要。

With the development of electronic information technology, online shopping has become an important mode of consumption for college students. It has a great influence on College Students' consumption concept and mode of consumption. It causes the students to pursue the convenience, the cheapness, the keen comparison, the choice, the attention, to enjoy the pleasure and so on psychology, but simultaneously has produced the waste time, the waste money, increases the burden, indulges in the addiction the deviation. Therefore, how to correctly guide college students shopping is particularly important.