网络意见领袖视角下的网络意识形态传播路径探讨

On the Network Ideological Transmission Path from the Perspective of Network Opinion Leaders

随着网络的发展以及手机、电脑等移动设备的普及,网络已经充分活跃在我国国民的视线中,成为了最值得关注的意识形态领域之一。本文将基于网络意见领袖的视角出发,明确界定网络意识形态以及意见领袖的概念、特征及两者的关系。在此基础上,通过文献综合,归纳总结和数据分析等方法,提出网络意识形态传播路径研究。

With the development of the network and the popularity of mobile devices such as mobile phones and computers,the network has been fully active in the sight of our nationals and has become one of the most notable areas of ideology. This paper will be based on the perspective of network opinion leaders, clearly define the network ideology and opinion leaders of the concept, characteristics and the relationship between the two. On this basis, through the literature synthesis, induction and data analysis and other methods, proposed the network of ideological transmission path.