独立学院电子商务专业建设和改革路径的探索与实践

Exploration and Practice on the Construction and Reform Path of E-commerce Major in Independent College

本文以中山大学新华学院管理学院(原管理学系)电子商务专业的综合建设和改革实践为依托,探索独立学院电子商务专业建设和改革的可行路径。以理论教学与实践教学深度融合、科研与教学深度融合、信息技术与教学深度融合为建设和改革的目标和手段,探索和实践了一系列的建设和改革措施,这些改革措施大多也适用于其它专业。

Based on the practice of comprehensive construction and reform of E-commerce Specialty in the School of Management,Xinhua College,Sun Yat-sen University,this paper explores the feasible path of construction and reform of E-commerce Specialty in independent college.A series of construction and reform measures have been explored and practiced with the aim and means of the construction and reform of the deep integration of theoretical teaching and practical teaching,scientific research and teaching,and information technology and teaching.Most of these reform measures are also applicable to other majors.