移动互联网背景下在线学习行为调查研究——以江西省高校大学生为例

Research on Online Learning Behavior Under the Background of Mobile Internet——Taking College Students in Jiangxi as an Example

本文通过对江西省高校大学生在线学习时长和地点、学习目的、学习的内容载体形式、付费意愿等方面进行调查和分析,了解大学生在移动互联网背景下在线学习行为的特点和习惯,进而从改进在线学习服务方式、服务内容、提供个性化服务、丰富资源种类和数量等方面提出服务策略,为提高大学生在线学习效率提供帮助。

Through the investigation and analysis of college students' online learning in Jiangxi province from different aspects like time and place,learning objective,content carrier form,willingness to pay,etc. This paper studies the characteristics and habits of college students' online learning behavior in the context of mobile Internet. Then,we propose the strategies for improving the service mode and service content of online leaning and for providing personalized service as well as rich learning resources,in order to improve the efficiency of college students' online learning.