嘉兴南湖景区红船旅游纪念品现状研究及再设计

Study and Re-design of Red Boat Tourist Souvenir in Nanhu Scenic Area of Jiaxing

嘉兴南湖的一条游船——也就是现在所说的"红船",是中共一大落幕的地方,其历史意义与现实意义不言而喻。文章通过问卷调查与实地走访的方式研究南湖旅游纪念品现状,运用设计开发流程,对景区内红船旅游纪念品进行再设计,从而对南湖红船旅游纪念品的更新换代起到一定帮助作用,同时对红船精神和红船文化起到一定推广作用。

A boat in the South Lake of Jiaxing,now known as the"Red Boat",is a place where the First Congress of the Chinese Communist Party had come to an end.Its historical significance and practical significance are self-evident.This paper studies the present situation of tourist souvenirs in South lake by means of questionnaire survey and field visit,and redesigns the tourist souvenirs of red boat in scenic spot by means of design and development process,so as to help the updating of tourist souvenirs of red boat in South Lake.At the same time,it plays a role in promoting the red ship spirit and red ship culture.