以职业能力为导向的中职市场营销专业课程体系的构建与实践

Construction and Practice of Professional Competence-oriented Curriculum System for Marketing Major in Secondary Vocational Schools

职业能力是市场营销专业课程体系构建的出发点和目标,文章对市场营销职业能力进行了解析,提出以职业能力为导向的中职市场营销专业课程体系构建的思路,并以广西工商学校为例对课程体系构建和实践进行了阐述和分析。

Professional competence is the starting point and goal of the course system construction of marketing specialty.This paper analyses the professional competence of marketing,puts forward the idea of the course system construction of marketing specialty in secondary vocational schools oriented by professional competence,and takes Guangxi Business School as an example to elaborate and analyze the course system construction and practice.