乡村振兴战略下传统村落的旅游发展之路——以湖北蕲春刘河镇高潮村为例

The Path of Tourism Development in Traditional Villages under the Rural Revitalization Strategy: A Case Study on Gaochao Village, Liuhe Town, Qichun County, Hubei Province

乡村旅游是实施乡村振兴战略的重要选择,不仅能提高农村地区的经济水平,带动相关产业的发展,还能完善农村的基础设施建设,改善村民的居住环境,提高村民的生活幸福指数。本文以湖北蕲春高潮村为例,对该村旅游资源进行了SWOT分析,设计了以"田园观光、民风民俗、运动露营、康体养生"为主题的旅游产品,探讨了乡村振兴战略下的旅游发展之路。

Rural tourism is an important choice for implementing the rural revitalization strategy.It can not only improve the economic level of rural areas,but also promote the development of relevant industrial chains.It can also improve rural infrastructure construction,improve the living environment of villagers,and improve the happiness index of villagers.Taking Gaochao Village of Qichun in Hubei as an example,this paper conducts SWOT analysis on the tourism resources of the village,and designs the tourism products with the theme of'idyllic tourism,folk customs,sports camping,health and wellness',and explores the path of rural tourism development under the rural revitalization strategy.