浅谈窜货的起因与控制

窜货是企业面临的共性问题。窜货分为掠夺性窜货、报复性窜货、战略性窜货、自然性窜货等类型,大部分窜货是有害的。控制与预防窜货要把窜货问题与完善营销网络建设、完善目标激励机制、加强市场监管结合起来。

Cuanhuo enterprises facing common problems. Cuanhuo into predatory Cuanhuo, retaliatory Cuanhuo, strategic Cuanhuo, natural and other types of sexual Cuanhuo most Cuanhuo is harmful. Control and prevention Cuanhuo to Cuanhuo with perfect marketing network construction, the target incentive mechanism, and strengthening market supervision combined.