Comparative Studies on C-E Translation of Foreign Publicity

As the trend toward multi-polarity and economic globalization accelerates,the importance of foreign publicity is becoming increasingly prominent.It is a window of a country's national image,on which the quality of publicity translation has a direct bearing.So in this paper,the author tries to find some useful methods of translation of foreign publicity materials through analyzing the differences between Chinese and English language.These methods may help translators to deal with some problems in C-E translation of foreign publicity materials.