摘要
Advertisements are penetrating into our daily life.Rhetorical strategies are always employed for persuasion in advertisements.The article analyzes the advertisements from the rhetorical angle mainly using the theory of "communication triangle".It is very interesting to see how the advertisement applies the appropriate strategies to attain the proper targets.
Advertisements are penetrating into our daily life.Rhetorical strategies are always employed for persuasion in advertisements.The article analyzes the advertisements from the rhetorical angle mainly using the theory of 'communication triangle'.It is very interesting to see how the advertisement applies the appropriate strategies to attain the proper targets.
出处
《科技信息》
2010年第14期552-552,554,共2页
Science & Technology Information
