体育产业和动漫产业融合前景分析——以芜湖市为例

Sports industry and cartoon industry fusion prospect analysis——Taking Wuhu city as an exampl

通过查阅文献资料和前瞻性分析相结合的综述性研究,论述了体育动漫和动漫产业的内涵,分析了芜湖市动漫产业和体育产业二者融合的背景,分析芜湖市动漫产业和体育产业二者融合的优势与挑战,指出了体育动漫对芜湖市产生的经济效应以及在推动体育运动普及、促发社会性体育运动热潮、促进生理、心理更加健康、激发并保持体育活动的兴趣等方面的社会效应。

Through literature and prospective analysis combined with the overview of research, discusses the connotation of Sports Animation and the animation industry, analysed Wuhu animation industry and sports industry two to blend in with the background, analysis of the Wuhu animation industry and sports industry two fusion of the advantage and the challenge to Wuhu, pointed out that sports cartoon city, the economic effects as well as in the promotion of sports popularization, promote the development of social sports craze, promote physiological, psychological health, stimulate and maintain the interest in sports and other aspects of social effect.