创新创业文化在留学生群体中的传播研究——以温州大学城为例

Study on the communication of innovation and entrepreneurship cultural communication among overseas students: a case study of Wenzhou University Town

"一带一路"的第5年,来华留学生数量逐年增多,在"双创"的全球大背景下,越来越多的留学生选择了温州这座创新创业氛围浓厚的城市。本课题以温州大学城为例,调查创新创业文化在留学生中的传播现状,分析留学生认知需求和社会支撑之间存在的矛盾,从传播者、传播内容、传播方式和途径4个维度探讨如何促进温州创新创业文化的传播,在提高留学生文化适应水平的同时,构建温州地域文化形象,帮助温州地域文化"走出去"。

In the past five years of the Belt and Road Initiative, the number of overseas students in China has increased steadily. In the global context of innovation and entrepreneurship, more and more international students have chosen to study in Wenzhou, a city with a strong innovation and entrepreneurial atmosphere. The paper takes Wenzhou as an example to study the current innovation and entrepreneurship culture among the international students and analyze the contradictions between the cognitive needs of foreign students and social supports, and promote thespreadofWenzhou’s regional culture from the four dimensions of communicators, contents, modes of communication and approaches. While improving the cultural adaptability of foreign students, the paper facilitates to shape Wenzhou’s regional cultural image and helps the export of Wenzhou’s regional culture.