阅读全球:作为消费者的读者与“村上春树翻译现象”

Reading the Global:The Reader-Consumer and the Murakami Translation Phenomenon

20世纪90年代,村上春树的小说产生了涟漪效应,在东西方读者群中大受欢迎,这一现象后来被冠名为'村上春树现象'。本文主要探讨村上春树的《挪威的森林》和《海边的卡夫卡》中译本如何获得空前成功、在华人世界里广受欢迎的。作者通过读者在互联网写下的只言片语,讨论村上春树小说译本在中国大陆、香港和台湾地区的读者群特点。

In the 1990s,the novels of Haruki Murakami were enthusiastically received by Chinese and Western readers,leading to what was later called'the Murakami Phenomenon'.The present article explores the reasons for the success and popularity of his novels when translated into Chinese.By examining the comments posted online by readers,the author seeks to characterize the Murakami reading communities in China's Mainland,Hong Kong SAR and Taiwan.