试析英语包装广告的语言特征

A Study of the Linguistic Characteristics of English Packaging Advertisements

探讨了英语包装广告在语篇、句式与词汇层面的语言特点 ,这些特点的形成在很大程度上受到商品包装功能的影响。

An analysis is devoted to the linguistic characteristics of English packaging advertisements at text,sentence and vocabulary levels. It is held that the functions of commodity packaging have a great influence on the forming of these linguistic characteristics.