摘要
阐述了企业在发展壮大过程中品牌文化塑造的重要性 ,以及对公司内部的凝聚力、战斗力、扩张力、员工素质、形象信誉度。
It is presented in this paper that the importance of brand culture molding in the development and enlargement of entertainments.It is also stated in the paper ahat the profound sese of brand culture molding to the coehsion,the competence,the enlargement ability,the fiber of the employees,the figure eredit,humanity,etc in the companies.
出处
《包装工程》
CAS
CSCD
北大核心
2003年第2期113-114,共2页
Packaging Engineering