运动休闲旅游开发的“浙江经验”

On the experiences accumulated by Zhejiang province in the development of sports and leisure tourism

运动休闲旅游是近年来兴起的旅游产业与体育产业融合发展的产物。浙江省运动休闲旅游的开发与发展呈现出良好势头,取得了不俗成绩。文章从学理与实证相结合的视角切入,对运动休闲旅游的概念与内涵进行深入解析,并以浙江省运动休闲旅游的开发与发展为案例,梳理提炼出运动休闲旅游开发与发展的"浙江经验",以期对我国体育与旅游的融合发展有所助益。

The sports and leisure tourism is the outcome of the burgeoning integration between tourism industry and other in-dustries.The development and management of sports and leisure tourism has scored nice achievements in recent years in Zhejiang province.This article starts with an in -depth explanation of the concept and content of sports and leisure tourism from both theo-retical and empirical perspectives,then makes a case study of Zhejiang province in its development and management of sports and leisure tourism,and finally summarizes the experiences accumulated by Zhejiang province in the development and management of sports and leisure tourism hoping to promote the integration between China's sports and tourism industries.