摘要
21世纪旅游市场将呈现出流行化与大众化、品牌化与感性化、质量化与享受化、多层化与差异化、普及化与社会化等趋势,面对这种变化,我国旅游业必须强化自己的差别优势以适应21世纪世界旅游市场营销策略发展趋势。
The tourist market of the 21st Century has the features of popularization,brand-making and sensibility,qualifying and enjoyment,stratification and diversity,prevailingness and socialization.Study on the development trend of tourist marketing policies of the 21st Century is of great strategic significance in making China an international powerful tourist country.
出处
《唐都学刊》
2003年第1期148-150,共3页
Tangdu Journal
基金
国家自然科学基金资助项目(49631030)的部分研究成果。
