论加入世贸后我国国内保险企业的发展战略——TOWS矩阵在保险企业中的运用

The Internal Insurance Enterprises' Development Strategy after Entering WTO --The Application of TOWS Method to Insurance Enterprise

借助于TOWS(威胁—机会—弱点—优势 )这个用于制定企业战略的方法 ,系统分析了国内保险企业加入WTO后自身的优势、劣势 ,机会与威胁 ,在此基础上提出了国内保险企业相应的发展战略。

This paper has a systematic analysis of the advantages and disadvantages, opportunities and threats of home insurance enterprises after joining the WTO by applying TOWS method to strategy making. Hereby, it offers proper strategies for the development of our country's insurance enterprises.