科普动画叙事策略与形象塑造研究

A Study on Narrative Strategy and Image Building of Popular Science Animation

科技创新和科学普及是实现创新发展的两翼。在《"十三五"国家科普和创新文化建设规划》中,国家明确提出要重点提高科普创作研发传播能力,大力支持优秀科普作品(影视、微视频、微电影、动漫等)的创作与传播。科普动画是科普创作的重要表现形式,繁荣科普动画创作,是科普能力建设的一项重要内容。本文运用科学传播理论和动画创作理论,在对国内外大量科普动画作品案例分析的基础上,总结出了科普动画的三个特征,并对科普动画的叙事策略和形象塑造进行了探究和思考,希望对我国科普动画的理论研究和创作实践的发展有所推进和启发。

Technological innovation and science popularization are the two wings of innovative development.In the 13th five-year plan for construction of science popularization and cultural innovation,The state clearly proposes to focus on improving the ability of science popularization,as well as to strongly shore up the creation and dissemination of excellent popular science works(including films,micro videos,micro films,animations,etc.).Popular science animation is an important form of popular science creation.Prospering the creation of popular science animation is an important content of the science popularization capacity building.Applying scientific communication theory and animation creation theory,this paper summarizes three characteristics of popular science animation and probes further into its narrative strategy and image building based on the case analysis of a large number of domestic and foreign popular science animation works.It is hoped that the development in the theoretical research and creative practice of popular science animation in China will be promoted.