成都生命奥秘博物馆参观动机研究

A Study on Tourists’ Dark Motivations to Attend the Chengdu Mystery Life Museum

'人体世界'展览引发的伦理问题受到学界热切关注。以前往成都生命奥秘博物馆的国内游客为研究对象,揭示受访对象特殊的参观动机及其与部分人口学特征变量之间的潜在关系。从247名受访者的调查数据显示:了解生命科学知识、生命科学成果、生命奥秘是其最重要的内在驱动力;14项参观动机经降维处理,缩减为求知与亲友、意义与自我、好奇心理3个主成分因子;黑色参观动机与重游意愿、参观频次、停留时间等人口学特征变量间存在差异化的相关性特征。研究结论对于揭示'人体世界'主题展在现代社会生命伦理建构中的作用与意义,特别是更好地发挥同类展览的教育功能,进而为黑色旅游市场细分提供参考。

The ethical issues arising from the'Body Worlds'have attracted the keen attention of the academic circles.To address this issue,this study investigated dark motivations to the Chengdu Mystery Life Museum,and examines the relationships between dark motivations and demographic information of survey respondents.Survey data collected from 247 domestic visitors suggested that respondents were primarily motivated by their interests in biosciences and mysteries of life.The factor analysis was employed to draw out the underlying dimensions of fourteen motivation attributes explained by the three-factor solution:Knowledge,Friends and Relatives,Ego and Meaning of Life,and Curiosity.The empirical evidence suggested an interrelated pattern between dark motivations and demographic information such as revisit intention,frequency of visits and duration of stay.This study also implies that the Body World plays an contested role in modern Chinese society,particularly better play the educational function of similar exhibitions,so as to provide reference for black tourism market segmentation.