多元传播目的互动展品设计研究——以“行走的记忆”为例

A Research on Interactive Exhibit Design for Multi-Purposes:Take the “Walking Memory” as an Example

科技馆展品作为科技馆信息的主要载体,强调科学性与知识性、趣味性和娱乐性。目前科技馆展品多为单一知识内容的传播,是否可以实现展项内容和表现手段并存传播的目的。此外,莫尔条纹动画作为视觉现象中的一种特殊的形式,其趣味、奇特、矛盾等特点在产品艺术设计领域应用广泛,但在科技馆展品设计中的应用却较少且存在局限性。如果能在展品设计中科学合理地运用这一原理,则有利于调动受众的兴趣、增强受众的好奇心理、提高受众获取信息的能力。因此,本研究以建构主义学习观、格式塔心理学、透视学、余晖效应为理论背景,将视错觉与人类进化过程相结合,设计制作名为《行走的记忆》的科技馆展品模型,探讨将熟知的科学技术与抽象自然科学知识相结合的可能。

As the main carrier of the information of the Science and Technology Museum,the exhibits at the Science and Technology Museum focus on science and knowledge,fun and entertainment.Yet it is common that one exhibit show only one scientific knowledge.It is sensible to consider the content of the exhibition item and the means of expression could embody with each other.In addition,the Mohr animation is a special form of visual phenomenon.Its fun,peculiarity and contradiction are widely used in the field of art design,but it has limitations and rarely employed by the design of exhibits in science and technology museums.If the optical illusion could be applied scientifically and reasonably in the design of exhibits,it would help raise the audience’s interests,curiosity,and improve the audience’s ability to obtain information.Therefore,this study took the constructivism learning method,Gestalt psychology,perspective and afterglow effect as the theoretical framework,combined the optical illusion with the human evolution process,and designed the exhibit model named'The Walking Memory',to explore the possibility of combining well-known science and technology with abstract natural science knowledge.