制度环境对中国企业海外市场建立模式的影响研究

The Effect of Institutional Environment on Establishment Mode Choice of Chinese Outward Foreign Direct Investment

学术界对企业海外投资建立模式选择的研究大多基于交易成本理论,然而研究结论存在诸多争议。为了解决争议,近年来,部分学者引入制度理论来解释企业的海外市场建立模式决策。制度理论从调节机制、规范机制和模仿机制三个维度考察制度环境对企业海外投资建立模式选择的影响。本文运用Meta分析方法,在50个实证研究中得到18776个样本数据进行定量分析,同时检验调节变量对两者的影响。结果表明,国际化经验和国家治理质量对海外市场建立模式有显著的正向作用,文化距离对海外市场建立模式有显著的负向作用。

Most of the studies on the choice of foreign investment mode are based on transaction cost theory.However,there are many controversial conclusions.In order to solve the dispute,in recent years,some scholars have introduced institutional theory to explain entry mode decision-making.Institutional theory examines the influence of institutional environment on the choice of overseas investment establishment models from three dimensions,namely regulation mechanism,normative mechanism and imitation mechanism.This paper conducts a meta-analysis of 18776 sample data in 50 empirical studies.The conclusion is that the international experience and the quality of national governance have a positive effect on the establishment of overseas market,and cultural distance has a negative effect on the overseas market.