媒体智能化背景下的短视频科技产业发展研究

Research on the Development of Short Video Industry under the Background of Media Fusion

以抖音、快手为代表的短视频传播迅速崛起,成为媒介融合趋势下最具代表性的媒介形式,并将经典传播学的诸多定论至于了重新商榷的位置,既有的结论是否依然有效,短视频的传播特性和生成推广机制能否为传统媒体媒介融合发展助力。针对短视频产业自身的发展如何突破瓶颈走向赢利的可持续化生产的问题,从传播学和媒介经营角度进行了分析。

The rapid rise of short video communication represented by TiK Tok and Kwai has become the most representative media form under the trend of media convergence.Many conclusions of classical communication have been re-discussed.Whether the existing conclusions are still valid,whether the characteristics of short video transmission and the generation and promotion mechanism can contribute to the development of traditional media convergence,and whether the short video industry itself can develop.How to break through the bottleneck and move towards profitable sustainable production?This paper intends to analyze the above problems from the perspective of communication and media management.