基于技术效率视角下农产品电子商务发展研究

Research on the development strategy of agricultural products e-commerce from the perspective of technical efficiency

使用数据包络分析法对全国及内蒙古自治区农产品电子商务技术效率进行分析,结果显示:①全国范围内,农产品电子商务投入产出尚未形成规模效应;②内蒙古自治区农产品电子商务技术效率呈现出规模效应递增趋势。今后,各地要加大培养本土电商人才、建设特色农产品品牌、加强技术创新投入、推动农村电商产业集群发展、充分发挥农产品电子商务扶贫作用。

This article uses the data envelope analysis of national and Inner Mongolia Autonomous Region to produce e-commerce technology efficiency analysis,the results show that:①In China,the input and output of agricultural e-commerce has not formed a scale effect.②The overall efficiency of agricultural products e-commerce in Inner Mongolia autonomous region shows an increasing trend of scale effect.In the future,all localities should step up the training of local e-commerce talents,build the brand of characteristic agricultural products,strengthen the investment of technological innovation,promote the development of rural e-commerce industrial clusters,and give full play to the role of agricultural products in poverty.