环境规制、环境责任与绿色创新关系实证研究——一个调节的中介模型

Empirical study on the relationship between environmental regulation, environmental responsibility and green innovation——taking green image as the moderating variable

以绿色发展为前提,绿色创新为目标,绿色形象为调节变量,构建中介调节模型,实证研究环境规制与环境责任、绿色创新关系。研究结果表明:环境规制对绿色创新存在正向影响关系,绿色形象强化了环境规制对绿色创新的影响;环境责任在环境规制对绿色创新的影响中起到中介作用;绿色形象正向调节环境责任的中介效应。研究丰富及完善了环境规制对绿色创新的作用机制。

This research takes green theory as the foundation,green innovation as the target,introduces the moderator variable——green image,constructs the moderator mediation effect model,and empirically studies the relationship between environmental regulation and environmental responsibility and green innovation.The results show that:there is a positive relationship between environmental regulation and environmental responsibility;Green image strengthens the influence of environmental regulation on green innovation.Environmental responsibility plays an intermediary role in the impact of environmental regulation on green innovation;Green image positively moderator the intermediary effect of environmental responsibility.The research enriches and improves the action mechanism of environmental regulation,environmental responsibility and green innovation.