动态环境下的战略柔性对新产品绩效影响研究

Research on the Effect of Strategic Flexibility on New Product Performance under Dynamic Environment

新产品开发成功与否是影响企业在激烈的市场竞争中取胜的关键因素。基于动态能力视角和制度理论,探究了影响企业新产品绩效的因素。主要从组织合法性和政府支持对企业战略柔性与新产品绩效的影响出发,阐明企业动态能力在何种制度条件下对新产品开发的作用最优。采用272家企业双份调研数据的统计结果表明,高度的战略柔性能促进企业的新产品绩效;高水平的组织合法性和政府支持均有利于提升战略柔性对新产品绩效的促进作用;基于三项交互的分析表明,战略柔性、组织合法性与政府支持的不同配置将对新产品绩效产生差异化影响。

The success of new product development is the key factor for the enterprises to prevail in the fierce competition. Based on the dynamic capability theory and institutional theory, this study investigates the factors influencing firms’ new product performance. Starting from the influence of organizational legitimacy and government support on the relationship between strategic flexibility and new product performance, the study clarifies under which institutional conditions firms’ dynamic capability play an optimal role in promoting new product development. Empirical results from 272 Chinese firms suggest that a high level of strategic flexibility facilitates firms’ new product performance, which is positively moderated by both high levels of organizational legitimacy and government support. Moreover, the three-way interaction analysis reveals that differential configurations among strategic flexibility, organizational legitimacy, and government support will exert discrepant influences on new product performance.