授人以渔,还是授人以鱼——制造服务化价值创造逻辑的探索式案例研究

Selling Fish or Fishing? Exploratory Case Study of Value Co-creation of Servitization

制造服务化转型是经济结构优化升级的必然路径。对部分装配制造商而言,涉足下游流程制造业是其制造服务化的选择之一。为何从制造转向制造可被视为制造服务化,当前文献并没有对背后逻辑进行阐释。因此,采用探索性案例研究方法,选取服务化转型较为成熟和成功的杭州杭氧股份有限公司作为研究样本,对其制造服务化分类和转型路径进行分析。结果表明,从装配制造业进入流程制造业这种服务化现象(从授人以渔到授人以鱼),正是服务经济思想新工业主义时期'制造业是服务业扩张的基础'观点的诠释和延伸,体现了制造企业价值创造逻辑的转换——从价值提供转向价值共创。基于此逻辑,按制造业分类(装配制造—流程制造)和服务化分类(基础服务—高级服务)2个维度,构造了一种全新的制造服务化分类体系,并强调了该分类体系下制造企业多业务组合的客观存在性(既授人以渔又授人以鱼)。

Servitization transformation is the inevitable path of economic structure optimization and upgrading.For some assembly manufacturers,getting involved in downstream process manufacturing is one of the choices for servitization.However,why from assembly manufacturing to process manufacturing can be seen as servitization?The existing literature does not explain the logic behind it.Therefore,to establish a generalization transformation logic of servitization,this paper uses exploratory case study method,and selects Hangzhou Hangyang Co.,Ltd.which is mature and successful in service transformation as a research sample.The results indicate that,the servitization from assembly manufacturing to process manufacturing(we call it from selling you fishing to selling you fish),actually belongs to servitization according the value co-creation logic,and also is in accordance with services economic thoughts trend(manufacturing is the base of services extension).Then,we establish a new servitization classification according to the two kinds of manufacturing(assembly manufacturing and process manufacturing)and two kinds of service(basic service and advanced service).By the way,we point out the situation that multi-categories combination(we call it selling you fish and selling others fishing simultaneously).