6Ayling, G. Rapid Response Advertising [M]. Warriewood, N. S.W. ,Business and Professional Pub. ,1998.
7Blackmore, S. The evolution of meme machines [A]. Conference Paper delivered at the International Congress on Ontopsychology and Memetics, Milan, May 18-21 2002. Also published in Meneghetti, A. et al. Ontopsychology and Memetics[C]. Rome.Psicologica Editrice, 2003 : 233-240.
8Blackmore ,S. The Meme Machine[M]. Oxford :OUP, 1999.
9Dawkins, R. The Selfish Gene[M ]. New York : OUP, 1976.
10Heath,C. Emotional Selection Memes [J]. Journal of Personality and Social Psycholog, 2001,81 (6) : 1028-1041.
