体育产业市场经营环境分析的方法论

Methodology Analysis on Management Environment of Sports Market

采用文献资料和市场分析法,从方法论角度对体育产业市场经营环境分析的基本范畴和方法进行了探讨和研究。认为,从宏观环境和微观环境来看,体育产业市场经营环境主要包括政治环境、经济环境、大型体育赛事营造的环境(机会)、体育消费者环境和竞争者环境5个基本要素,并对法规分析法、生活方式分析法、流行趋势分析法、预测法和调查法做了扼要分析。

Through method of documentation and market analysis, it is discussed and researched on the basic category of managing environment from the angle of methodology. Based on macro and micro environment, sports managing environment should include political environment, economic environment, grand games' environment, sports consumers and competitors' environment. Analysis method of law and regulations, living style and popular tendency, prediction and investigation are also introduced.