基于创新工厂案例的新型孵化器商业模式研究

A new business model for technology-based business incubators:An example of innovation works

商业模式的核心在于价值链的管理。本文以我国一家典型天使投资型孵化器——创新工场为例,运用价值链理论分析框架(即价值定位、价值创造、价值实现和价值传递四个要素)深入探析这种新型孵化器的商业模式。我们的研究结果表明成功的孵化器商业模式需要内部价值链的科学设计,孵化器与在孵企业形成经济与文化的双重反哺机制是双方可持续发展的重要动力,特色增值服务是孵化器商业模式成功的重要保证。

The core concept of business model is the management of value chain. Taking Innovation Works( an angel capital-based business incubator) as an example,this paper employedtheanalytical frameworkof value chain approach which is composed of value position,value creation,value reward and value transfer to discuss the business model of Innovation Works. We found that the success of building- up of angel capital- based incubator business model needs the scientific design of internal value chain. The two- way economic and cultural reward mechanism is the driving force for the sustainable development of incubator and incubatees. The provision of niche value- added services guarantees the success of incubator business model.