我国体育产业的发展现状与政策取向

Present condition of development and Policy selection of China's Sports Industry

随着我国社会主义市场经济体制的建立和发展,体育产业已逐渐成为国民经济中一个新的经济增长点。采用文献资料和调查法,分析了我国体育产业的发展现状,及产业政策同体育产业发展的关系,在此基础上对我国体育产业的政策取向提出了几点理论依据。

With the foundation and development of China's sociological marketing economy structure,Sports industry has gradualy been a new growth point of economy in the national economy. Based on documentation and investigation,this paper analyzed present condition of development of China's Sports Industry and relation between sports industry and policy,finaly trying to offer a theoretical guide to the policy selection of China's Sports Industry.