沿海地区城市居民体育旅游消费状况调查与分析(一)

Research on the Sports Tour Consume of Inhabitant in Coastal Area

对我省沿海地区体育旅游人群作相关的抽样调查。研究发现 ,沿海地区在以下 4方面存在一定特点 :1) .从消费对象的构成特征看 ,体育旅游消费中的高收入者占 13 .3 % ,中等收入者占 5 0 % ,低收入者占 3 6.7% ;2 ) .在整体的旅游消费者中 ,体育旅游消费者只占其中的 9.7% ,而以城市观光旅游、风景名胜旅游、度假旅游、商务会务及访亲拜友为主体的传统旅游则占到 86.6% ;3 ) .性别上 ,男性是体育旅游消费的主流人群 ;4) .目前 ,消费者对体育保持喜欢态度的占 84.6%。对此方面 ,应当作为健康生活方式之一 。

In this article , the author investigates in people in coastal area about sports tour consume ,and finds that there are four characteristic , those are most of consume belongs to secondary income people ,only little proportion of tour consume define the concept of guide thinking of PE . Bying comparing the various guide thinking of PE between Germany and China ,the author thinks that there are a lots of same points existed in both of two country , and now , we can learn many advanced experience from Germany in our putting the health and PE into practice .