数字化时代呼唤传媒的信息增值

The added value of media from information in the digital era

在现代社会 ,大众传播是人们获得外界信息的主要来源 ,是实现国家和社会目标的重要手段。随着客户需求的提高和信息加工、处理技术的增强 ,在未来的社会中 ,政府、企业和个人的生存与发展都将越来越倚赖于大众传媒 ,特别是由大众传媒所提供的信息增值服务。信息增值服务必将成为传媒业未来不容忽视的一个重要经济增长点 。

In the digital era, the competing of Chinese Media Industry is increasing much more rapidly and greatly than ever. The sustainability and progress of enterprises as well as the survival and development of individual are depending more and more on the media. In this industry, the service of Information Increment will become another point of economical rise in the era.