反沟通行为的手段特征及其道德基础

Means of anti-communication and its ethical basis

反沟通是公共关系领域出现的一个新概念。反沟通现象所造成的损害 ,已经越来越严重地祸及政府、企业和个人 ,引起了社会各方面的深切关注。反沟通行为的道德基础是信用缺失。深入研究反沟通现象与信用缺失的关系 。

Anti communication is a new concept in the field of public relations.It is doing more and more serious harm to the government,enterprises and individuals, which has aroused great concern from all walks of life.Anti communication is ethically based on credit deficiency.A thorough research in the relationship between anti communication and credit deficiency will be helpful to reducing the incidence of anti communication and keeping the society stable.