新惠普转守为攻

New HP:From Defense to Attack

2003年3月17日,题为“Everythingis possible”(惠普科技,成就梦想)的惠普大篇幅广告,同时在国内数十家媒体闪亮登场,大有铺天盖地之势。这是惠普发动的有史以来规模最大的广告攻势,总预算达到了创记录的4亿美元,将覆盖北美、欧洲、亚洲和拉丁美洲,涉及电视媒体、平面媒体、网络及户外媒体。被媒体称为“一诺千金”的这一商业举动,似乎印证了新惠普的壮志雄心——2003年。

For Carly Fiorina who began to take her post as the CEO of HP in 1999, there isn't much time left to realize the promise of 'rebuilding the resplendence of HP'. After all, the new HP which has struggled under the converging attack of IBM and Dell for over half a year and reorganized hurriedly has got enough mockery from Wall Street analysts. It is too important for this new giant to show decent results to raise the morale and knock back all the suspicious opinions.ln order to 'integrate two brands into the core competitiveness of one enterprise', HP intergrated two brands and many product lines into four subsidiary companies: Personal Systems Corp, Enterprise Systems Group, Imaging and Printing Group and HP Services. 'Change is always hard. There is always resistance. Heed your internal compass.'Fiorina thus stressed.