广告专业课程教学改革新思路

A New Thought on Teaching Reform o f Ads Subject

广告行业的快速发展 ,为广告专业人才的就业提供了一个广阔的空间。如何使广告专业的课程教学适应信息社会、知识经济的挑战 ,如何培养具有创新意识和创新能力的高素质应用型人才 ,是一个有待探讨的问题。作者在文中提出了教学改革的新思路和相应的对策。

The rapid development in Ad s line offers a wide space for the employment of Ads specialized talents How to make the courses appl icable to the challenges of information society and knowledge economy and how to t rain the qualified talents with creative thoughts and ability remains to be discussed This pa per has put forward a new thought on teaching reform and its appropriate measures