摘要
作为一门边缘性、综合性学科,与其它语体不同的是,英汉广告语体的语言在词汇、句法和修辞方面有着许多相同或相似的语言特征,这些特征对探索英汉语言在广告领域里的同一性提供有益借鉴。
As a frontier and comprehensive discipline with a quite different language style, advertising language of both English and Chinese shares many common similar features in terms of vocabulary, sentence structure and rhetoric. These features will surely provide a meaningful reference to the study of identity of Chinese and English advertising languages.
