论旅游业可持续发展战略的切入点和实施途径

ON THE BREAKTHROUGHS AND APPROACHES TO THE SUSTAINABLE DEVELOPMENT OF TOURISM INDUSTRY

旅游业可持续发展的总体目标是在确保满足社会需要,以及旅游经济稳定增长的同时,谋求旅游资源得到合理的开发利用与保护,旅游环境保持良好循环发展;其战略实施的切入点是改变传统的发展模式,实现旅游资源的价值化与产业化;具体实施途径则是在完善市场机制的同时,加强政府的宏观调控和公众参与,并导入相应的旅游资源可持续利用的激励机制等。

The overall objectives of sustainable tourism development are ensuring social demands and economic stability, achieving reasonable exploitation, utilization and protection of tourism resources as well as a benign circulation of the environment, which are indispensable to the tourism industry. Appropriate breakthroughs can be suggested include the alteration of traditional development pattern and implementation of evaluation and industrialization of tourism resources; Specific approaches should be introduced: improvement of the market economy system; enhancement of the macromanipulation of the government; avocation of public participations in the tourism development; and a suitable encouragement system aiming at the sustainable development of the tourism industry as well.