摘要
观察发达国家的成功经验 ,作为一种金融创新投资品种 ,开放式基金对证券市场乃至整个金融业的良性发展均起着重要作用。然而 ,我国自 2 0 0 1年 9月 11日第一只开放式基金面世以来 ,发行状况远未达到预期效果 ,开放式基金的内在能量也远未得到充分释放。鉴于此 ,本文从五个方面探究了导致我国开放式基金发行遭“冷遇”的制约因素 :即基金管理公司对开放式基金的营销意识不高 ,营销理念不先进 ;开放式基金费率设计不尽合理 ;开放式基金产品定位不尽科学 ;交易渠道相对不便利 ;
By observing the successful experiences in developed countries ,as a innovated financing tool,open-end funds play an important role for healthy development of security market and even the whole financing industry. However, since the issuing of the first open-end fund on Sept 11,2001,the status of open-end funds do not look good, and their inherent energy do not sufficiently release .In order to efficiently exert the energy of open-end funds ,the paper ,based on the bad issuing status ,tries to probe the restricting factors from five aspects:low investigating consciousness and stale investigating value world of the companies of funds management;imperfect design of the cost structure of open-end funds;no-scientific products positioning of open-end funds;disadvantageous transacting channels of open-end funds;the lack of investing knowledge ,investing consciousness and investing capability for investors.
出处
《锦州师范学院学报(哲学社会科学版)》
2003年第1期98-103,共6页
Journal of Jinzhou Teachers College(Philosophy and Social Scienae Edition)
关键词
开放式基金
营销理念
品牌意识
金融投资
open-end funds
close-end funds
marketing concept
brand consciousness