基于数据库和数据挖掘技术的客户关系管理

CRM based on Database and Data Mining Technique

介绍了CRM(客户关系管理)的基本原理,提出了一种基于数据库技术的实现方法。描述了数据挖掘技术在实现CRM的各种功能中的运用。

The paper describes the basic principle of customer relation management (CRM) and puts forward a realization method based on database technique, and the data mining technique applied in implementing all kinds of function of CRM is shown.