竞争战略新突破:来自低成本与差异化的融合

New Break-through of Competition Strategy:Synthesizing Overall Cost Leadership and Differentiation

本文首先针对传统的三种基本竞争战略理论的不足提出质疑。反驳了低成本与差异化形成竞争优势的难兼容性的论点 ,提出低成本和差异化融合的四层面分析模型SOD战略模式。SOD战略分析模式的核心在于突破空间层面和时间维度去提高竞争优势的数量、质量以及持续力。而且依据这一理论架构 ,列举并解析了低成本与差异化融合的应用问题 ,最后分析培育低成本与差异化融合以形成多样持续竞争优势对中国企业的现实意义 ,并提出对策和建议。

This paper, first querys to traditional three basic competitive strategic theory, then refutes the argument that low cost is hard to be compatible with differentiation. Based on this , the author puts forward four aspects analyzing model——Synthesizing Overall Cost Leadership and Differentiation——abbreviated as SOD strategic model. The core idea of SOD lies in improving the quantity, quality and lasting strength of competitive advantage by breaking space aspects and time dimensions. Furthermore, it explicates significant functions of this model on improving the quantity and lasting strength of competitive advantage. And according to this theoretical framework, this article enumerates and analyzes some application cases. Finally, some counter-measures and suggestions have been put forth so as to successfully establish various long-lasting competitive advantage for our Chinese enterprises .