旅游市场开发刍议

Discussed on Tourism Market Development

西部大开发战略的实施,催促着旅游业发展的脚步。文章结合西部旅游业发展的实际情况分析了旅游市场开发的原则、措施、方法、过程和内容,有针对性地提出了旅游市场开发的策略,并探讨了旅游市场开发的利弊和解决对策。

With the implementation of the western great exploitation strategy,It also drived the development of the tourism industry.This paper based on practical situation of western tourism industry,analyzed the principles, measures,process,content of tourism market exploitation and so on.It also advanced some strategies to cope with the tourism market development,whose advantages and disadvantages were discussed and corresponding measures are given.